Sell More In The Digital Economy
Selling in the digital economy is not the same as being online + marketing. It requires insight, innovation, opportunistic entrepreneurship and risk-taking. It also requires an appreciation of data and the skills to test and activate with speed, skill and determination.
In this workshop, we will look at businesses that have reoriented themselves in order to align what they do with waves of change in their market. We’ll explore how they made themselves more attractive in the digital economy. How they managed to get a constant stream of business-to-business enquiries and attract new opportunities for the complex products and services they sell.
If you are a leader, manager or decision-maker. You work in a B2B market. You’re interested in how to reposition what you do in order to sell more in the digital economy. Then this is for you.
Presenter: Niall McKeown
CEO of Ionology and creator of several of the world’s most advanced and widely used digital transformation frameworks and models. An award-winning strategy consultant, world-renowned thought-leader and in-demand public speaker on digital transformation and artificial intelligence – Niall has a 22-year track record of delivering game-changing strategies for public and private sector organisations across the globe. He is a visiting professor at Ulster University and lectures at the Møller Institute, University of Cambridge. He is also the writer and presenter of the world’s most watched YouTube channel on digital transformation.